The consumer journey is complex.

How do leads move from “I’m going to stay in my home” to “I should explore that community” and, ultimately, “This is the right decision for me”? It’s a complex process in which decisions are based on emotion, understanding, analysis and finances — in different combinations at different stages.

SB&A Integrated Marketing has more than 30 years of experience in guiding customers through the journey, moving them from curious and wavering to resolute, excited and advocating. As the Age Wave advances, SB&A is helping senior living clients paint a new and better picture of what retirement can be. It’s going to be one heck of a ride. Let’s take it together.