For more than 29 years we have worked with large and small clients from a variety of different industries, locations and backgrounds. What do they all have in common? Their choice to use SB&A’s systems-based approach to integrated marketing and the subsequent benefits that followed. Click on an image to view a sample of SB&A’s client work and the accompanying case study.
Oakwood Lutheran Senior Ministries
Oakwood Lutheran Senior Ministries has two CCRCs in Madison, Wisconsin. Until now, the two communities have been together in all of their advertising. Because each of the communities is unique and has its own special appeal, Oakwood decided to develop a brand identity for each one and began by replacing the old designation of Oakwood Village West and Oakwood Village East with campus names: Oakwood Village University Woods and Oakwood Village Prairie Ridge, respectively. This ad campaign was designed to introduce the idea that while both communities are Oakwood, each one has its own exceptional personality.
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